This is one of the most important ways to make sure your website ranks higher in the search engines.
A regularly updated site is a fresh site with fresh content to share with its readers.
Initially, a web page can be given a “freshness” score based on its inception date, which .
This freshness score may boost a piece of content for certain search queries, but degrades as the content becomes older.
"For some queries, older documents may be more favorable than newer ones.
(More on this later.) Below are ten ways Google may determine the freshness of your content.
Images courtesy of my favorite graphic designer, Dawn Shepard.
But both types of people are likely to stay and read more once they are there, so you are improving your chances of finding more traffic.
If you don’t already provide timely content on your website, now is the time to do so.