Dynamic content on its own is ridiculously helpful, but when you get into the subject line, it’s just a whole new ballgame.
For me, I just geek out because it’s a totally free feature that allows you to do some serious testing on what resonates with specific subscribers.
I’d assume that, much like myself, you too are overwhelmed when searching terms like “best subject lines,” “catchy subject lines,” or “subject line best practices.” I am not here to be add to the overwhelming feeling, but rather share my own personal (and ongoing) quest in writing the perfect, catchy subject line.
I’d hope that email marketers, of all people, should understand this concept: people have messy, loud inboxes.
I know it’s a difficult and hazy line to walk, but I think you’ll find some success giving this approach a try. There’s no point in making claims that just simply aren’t true.
We can even go into the CAN-SPAM legality repercussions of promising one thing and actually offering another, but let’s just stick with the part of it being not cool.
Yes, this still has to do with subject lines, I just tend to be long-winded about these things.
If you’re not using an Email Service Provider (ESP) that allows for dynamic subject lines, you should look into the costs of switching over to one that does.
In short, the catchy email subject line lies in your ability and willingness to test subject lines that speak to your subscribers like they’re actual people. And then look at your own lists and determine some other tactics you can take.Disclaimer: I use that emoji ironically Trust me, I know.This feels like too simple of an approach at times, right? I’ve personally had a lot of success with email open rates when I use very casual, easygoing language in the subject line and preheaders of my emails.It’s just a part of conversing that’ll always be there.It separates us from the oftentimes elementary practices we see in IM, SMS, and i Message communication formats and gives us a level of sophistication in terms of language and formatting that texting can’t, and frankly shouldn’t bring, to the table.Rather, it’s looking at the content you have, mapping through each aspect of the email creation, and determining how it’ll all fit together.And then the real fun begins once you start throwing in dynamic content – which gets me to my next point.I do not think the urgency play is always in the right – although I often condone it when there’s a big sale or important action you think your customers would be bummed about missing out on – because it’s just abused way too much these days. I think we’re missing something about email when we go that route: the beauty of email often lies in its simplicity.My thought process goes along the lines of how you send and receive personal emails. Many of my friends rely solely on email to communicate with friends.If you truly just want to provide your customers with the best possible information, then keep it straightforward and stick to the truth.If you don’t heed my advice, you could potentially have to dish out ,654 per email in violation.